Saturday, May 3, 2014

A closer look at Nintendo's 2014 company guide

A few weeks ago, in the post about the beautiful 2013 Nintendo company guide for recruits and new employees, I promised to also show the 2014 edition in more detail. Well, here it is.

The 2014 edition is a hardcover book with 64 pages, printed on high quality paper. It measures about 18 by 28 centimeters.

This edition is designed like a pack of Nintendo hanafuda cards. Hanafuda are the traditional Japanese playing cards that use images representing nature in various stages across the twelve months.

The first section of the guide has a lovely pictorial of some of Nintendo's major products from its long history. It is clearly important to Nintendo that all of its staff are aware of this heritage.

The first product are the hanafuda (花札) cards, or 'flower' cards, which started the company in 1889. The one card shown is the full moon card from the August suit. Like all Hanafuda cards, it includes a flower or plant, and this one depicts Susuki grass (薄), waving in a nightly breeze.