In today's post, we will take a look at a Japanese toy catalogue from the late 1970s and the Nintendo products included in it. You may be surprised by how many we will find!
The catalogue was published by Kiddy Land (キデイランド), a well-known Japanese toy store chain that has been around for decades, with its most famous location being the flagship store in Harajuku, Tokyo.
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| The Kiddy Land store in Harajuku (photo taken in 2006) |
The catalogue was released in November 1977, just in time for the Christmas and New Year season, a time of increased gift-giving and toy purchasing. The front cover prominently displays the word "toys" in Japanese ("おもちゃ").
Readers of this blog will undoubtedly recognize the object of fascination for the pair of children depicted on the front: the Nintendo Color TV Game 15, one of Nintendo's earliest home consoles. It had just been released in June of 1977 and was one of the hot toys of the time.