Disney's first animated feature film, Snow White and the Seven Dwarfs (originally released in 1937), premiered in Japan in 1950. This release came shortly after the end of World War II, during a period when Japan was still under American occupation, and the Japanese public was eager for entertainment and exposure to international culture.
The success of Snow White in Japan paved the way for subsequent releases of the entire Disney catalogue in the country over the following decades.
In July of 1964, Disney's The Sword in the Stone was released in Japan, approximately seven months after its initial premiere in the United States.
The Japanese version of the film is titled The King's Sword (王様の剣).
The booklet shown here is a program that was likely handed out to moviegoers for free.
It measures 27.5 by 30 centimeters and has 28 pages, with eight pages printed in full color and the remaining pages in pink monochrome.
The booklet includes background information about the film, details of the production process, and information about the Disney company.
Additionally, the booklet contains numerous advertisements for Disney merchandise available in Japan, including one from a company very familiar to readers of this blog.
