Saturday, October 15, 2011

Nintendo N&B Block - Introduction (任天堂 ブロック, 1968-72)

In the late 60s in Japan, Nintendo created a range of construction sets with colorful plastic blocks. It was called Nintendo Block (任天堂 ブロック), which was shortened to "N&B Block" or just "N&B".

Assortment of models built with Nintendo N&B Block (1968-72)

The Nintendo N&B Block series was copyrighted to Nintendo, without any license from LEGO, however it was clearly "inspired" by the bricks from the Danish toy manufacturer.

Nintendo N&B Block leaflet

Legal hairsplitting aside, the Nintendo N&B Block series stayed close to their source of inspiration - in particular in the concept of the interlocking blocks - but also included enough original ideas to go beyond a simple copycat scheme.

Nintendo N&B Block logo

A first version of the LEGO brick was designed as early as 1947. An improved version, still in use today, was conceived in 1958. The great innovation of this final LEGO brick design was the use of interlocking tubes on the inside of the brick, allowing for much more construction options. Around 1962, LEGO sets started being sold in Japan.

N&B Block is copyrighted to Nintendo

In 1968, with sales hits like the Ultra Hand and Ultra Machine under their belt, Nintendo went after this interesting segment and introduced the N&B Block series.

The regular Nintendo Block bricks look a lot like LEGO

The rectangular N&B Block bricks are very similar to LEGO blocks. The dimensions are identical, allowing the two systems to be mixed. The N&B blocks even feature the N&B name on the top of the studs, similar to their LEGO counterparts. For presumably strictly legal reasons, the design of the tubes on the inside differs from the LEGO version, which prevents the N&B blocks from being a straight copy.

N&B Blocks came in eight standard colors, plus gold and silver

The tricky part of manufacturing construction blocks is that they have to fit well together and hold, but also allow dis-assembly without too much effort. It has to be said that in this respect the Nintendo production process was slightly inferior to that of LEGO in terms of managing size tolerances, which meant that the N&B Blocks were sometimes harder to separate after they had been put together.

The unique eight-shaped N&B Block - called block "No. 55"

The innovation by Nintendo was to add a range of round shaped blocks: cylindrical and conical shapes, as well as a special "8" shaped piece. Of course, the round and rectangular N&B blocks interlock and can be mixed.

The full range of N&B Block components

In later years, LEGO also introduced more round shapes. But in the 60s their models always were very "blocky", and in this respect the N&B Block series was actually more versatile.

Nintendo Block TV commercial: LEGO on the left, N&B on the right

Nintendo even went as far as to point out the difference between N&B Blocks and LEGO in comparative commercials. The LEGO brand was not named, but the message was clear.

According to this commercial, N&B Block is clearly more fun

Which parent would want his or her dear child to be this unhappy? The choice should be obvious: buy N&B Block! This strategy worked, and the series became very popular.

The round N&B shapes suited building things like binoculars and flowers

So, the N&B blocks themselves were not completely original. But all the sets in the N&B Block series were new designs by Nintendo. It was a comprehensive, well thought-through range of products; with starter sets (including the so-called Mixed sets), model sets as well as sets with supplementary parts. Most were introduced in the late 60s, but new sets (like the N&B Block Ringer) were added until the early 70s.

N&B Block Mixed set NB 1400-MX with Play Book

The Mixed sets, as well as some of the other sets, came with an instruction booklet (プレイブック or Play Book) that included building plans for a large number of models.

N&B Play Book No. 1

This Play Book could also be bought loose, for ¥50.

Some of the models featured in the Play Book

Soon after the launch of the N&B Block series, a second Play Book was released, providing further building inspiration.

N&B Play Book No.2

The Mixed sets were sold in a number of sizes and variants.

Various N&B starter sets

Prices for the these Mixed set ranged between ¥800 and ¥1,800.

The Mixed sets provided a good "mix" of different types of blocks, both round and rectangular shapes, allowing the young builders' imagination to go in every desired direction.

Besides the Mixed sets, additional starter sets were available which only contained rectangular blocks. Because of the absence of any round shapes, these were the N&B Block sets that most resembled boxes of LEGO.

Next to the these generic building sets, the N&B Block range consisted of lots of sets dedicated to building a predefined model.

All different N&B Block set sizes

Although these sets left less to the imagination, they allowed building more complex and well designed models.

Some of the model sets: Garden House, Rocket, Aircraft Carrier and jet Plane

The model sets included themes like houses, planes, boats and - very popular in this era - rocket ships.

N&B Block set Aircraft Carrier (航空母艦) NB 1200-K

The N&B Block sets came in cardboard boxes, with N&B logos printed on the exterior of the bottom-half.

The earliest sets had individually stapled bags, later sets came shrink-wrapped

The boxes were tapped shut with special N&B tape.

Later sets included more durable polystyrene foam trays to store the bricks.

First (top) and second (bottom) release of Jet Plane (ジェット機) NB 1480-J

The side art of the boxes also changed to included a more visible N&B logo.

The initial releases of the model sets included black-and-white building plans.

Building plan for the Aircraft Carrier

These building plans included annotations to identify the required block color.

The annotations show the block colors (赤 is red and 黒 is black)

The black-and-white instructions were not very practical, and later releases included full color building plans, which also showed more intermediate steps.

Building plan for the Rocket (ロケット) set

The Rocket set (NB 980-R) went through a small redesign between first and second release. While the second release is quite common, the first release is very rare and hard to find these days.

Rocket (ロケット) set NB 980-R

Most of the N&B Block sets were created around typical boys' interest, but some sets for girls were also designed. With the Playing House Set (ママゴトセット) you could build miniature furniture for a dolls house.

Playing House Set (ママゴトセット) set NB 980-MG

Another Nintendo toy series aimed at girls is People House. Although strictly speaking not part of the N&B Block series, each of the People House sets included a small box with N&B blocks.

Nintendo People House series

In case you wanted to extend your collection of N&B blocks with bricks of a particular shape and color, you could turn to the supplement sets. A wide range of these small Parts sets were available, for ¥100 or  ¥200 each.

N&B Block Parts sets

The back of the Parts sets contained pictures of simple building ideas.

N&B Block Parts sets - back of boxes

N&B blocks were a quality product with a long life value, and the blocks maintain their shape and color to this day.

The N&B Block series contains some very nice sets, with the heroes sets and Crater as my personal favorites. It was also commercially very successful. Because of the large number of sets manufactured, they are not very hard to find in Japan these days, although some of the models are much rarer than others.

Nintendo stopped the N&B Block series in the early 70s, most likely due to legal pressure from LEGO.

Build a Panda Animal Block set

The final block construction set to appear was the panda set from 1972.

An overview of all Nintendo N&B Block sets can be found here, details of the Parts sets here, a gallery of box art is presented here, a promotional campaign here, and another campaign here.


  1. I just realized that there's a reference to these blocks in Super Mario Land 2: Six Golden Coins! Captured this from a YouTube video:

    1. Yes, that's cool. Nintendo does regularly honour its past!

  2. Interesting to notice the Nintendo would publish a LEGO video game many years later, namely LEGO City Undercover.

  3. Is it still possible to buy them somewhere?

    1. You would have to search eBay or Yahoo Auctions Japan.

    2. Yeah I was afraid that those are the only ways. There is one set on ebay, but it's a bit out of my price range.

  4. Does the part No. 32 exist in the transparent clear color? I haven't seen it on the boxes, or any of the relatively few google images of N&B Blocks.