Monday, October 14, 2024

Nintendo Poitan Game, a water toy lost in time (ポイタン ゲーム, 1966)

Most of the posts on this blog feature vintage Nintendo toys and games from my personal collection. When I acquire items, I photograph them and document them here.

Today, we are going to take a closer look at an item that I do not own. In fact, I do not know anyone who has one, including the recently opened Nintendo Museum.

We do believe that this toy exists, and the source for this belief comes from a couple of magazine advertisements from the mid-1960s.

The first magazine is called Weekly Shōnen Sunday (週刊少年サンデー), one of the many weekly or monthly "boys" ("Shōnen") magazines that started appearing in Japan in the 1960s. These magazines featured a mix of (serialized) manga, gags, and stories about adventure and sports.

The particular issue we are interested in is number 27 from 1966, published on Sunday, July 10th.

On the inside cover of this magazine is a full-size, full-color advertisement by Nintendo.

It presents a new release (新発売), called the Poitan Game (ポイタン ゲーム), which was offered for ¥500.

Sunday, September 15, 2024

Nintendo toys in 1977 Kiddy Land catalogue

In today's post, we will take a look at a Japanese toy catalogue from the late 1970s and the Nintendo products included in it. You may be surprised by how many we will find!

The catalogue was published by Kiddy Land (キデイランド), a well-known Japanese toy store chain that has been around for decades, with its most famous location being the flagship store in Harajuku, Tokyo.


The Kiddy Land store in Harajuku (photo taken in 2006)

The catalogue was released in November 1977, just in time for the Christmas and New Year season, a time of increased gift-giving and toy purchasing. The front cover prominently displays the word "toys" in Japanese ("おもちゃ").

Readers of this blog will undoubtedly recognize the object of fascination for the pair of children depicted on the front: the Nintendo Color TV Game 15, one of Nintendo's earliest home consoles. It had just been released in June of 1977 and was one of the hot toys of the time.

Sunday, July 28, 2024

The Project Odyssée team visits Before Mario

Some time ago, I received visitors from France who were interested in viewing the Before Mario collection and discussing the collecting and exhibiting of video games. They made a video diary about their trip, which also involved visits to other collectors and collections. This video was just published on YouTube.

The group included Benoit Theveny (known as "Tev" on YouTube channel Ici Japon and the side channel Ici Japon Corp.) and Ludovic Charles. This duo are the initiators of Project Odyssée, a crowd-funded video game museum planned to open near Paris, France in 2026.

Benoit and Ludovic were accompanied by some associates, including Florent Gorges, who is a good friend of mine and the publisher of my Before Mario book.


I am flanked here by Benoit (left) and Florent (right)

As part of the research for the upcoming museum, Benoit, Ludovic, and their team are meeting with collectors, visiting existing museums, and experiencing firsthand what types of exhibitions work and which don't. All of this is to gather the information and inspiration needed to create one of the best video game-related museums.


The team was temporarily distracted by birds living alongside Sander's houseboat

Before they arrived at my place, the caravan had already stopped by fellow Dutch collectors Don (of the website Consolevariations) and Sander (see his past episode of Meet the Collectors).


The team at work, filming Sander's collection

It was a lot of fun to show this group around my collection, as they were so interested in Nintendo's history and very knowledgeable as well.

Even though the space is not very large, it is packed to the brim, with much to see wherever you look.

Monday, June 24, 2024

Nintendo Patriotic Cards from 1942 and 1943 (Aikoku Hyakunin Isshu / 愛國百人一首)

Nintendo has produced games since its inception in 1889 up to the present day, and we are used to associating them with leisure products that provide entertainment, some education, but mostly innocent excitement and fun. These products are typically devoid of religion, politics, or any belief system, which has contributed to Nintendo's eventual global appeal, crossing borders and cultures.

In today's post, we will take a look at a notable exception to this 'neutral' position: two games that played a role in Japanese government propaganda during the Second World War (1939-1945).

The expansionist policies and military actions of Japan in Asia and the Pacific started in 1931 with the invasion of Manchuria, a region in northeastern China. This was followed by the Second Sino-Japanese War (1937), the Japanese occupation of French Indochina (1940), and the full outbreak of the Second World War in Asia and the Pacific in December 1941 after the surprise attack by the Japanese on the United States naval base at Pearl Harbor in Hawaii.

By December 1942, when the first of these games was published, Japan was a year into a broad and bloody world war affecting millions of people across a large area in Asia and the Pacific. Together with its Axis alliance partners, Germany and Italy, Japan was fighting the Allied forces comprising the United States, the United Kingdom, Australia, China, New Zealand, Canada, the Netherlands, India and others.

At this time, the general public back home in Japan was enduring significant hardships due to the ongoing war. The economy was under strain, resources were scarce, and daily life was marked by sacrifices and increased militarization. Although the realities of the war's demands and the early signs of Japan's strategic difficulties, including air raids over Japan, were beginning to affect the population's outlook and daily experienc, propaganda efforts maintained a degree of public morale and support.

In this context, Nintendo and other card manufacturers contributed to such propaganda efforts, either voluntarily or through governmental and societal pressure, by producing so-called Aikoku Hyakunin Isshu (愛國百人一首) games: "One Hundred Patriotic Poems by One Hundred Poets".


Two Nintendo Patriotic cards sets (left and middle) from 1942-'43
and a 1943 book (right) covering the 100 poems included in these games

The Aikoku Hyakunin Isshu game is similar to the well-known Japanese card game Ogura Hyakunin Isshu (小倉百人一首), often shortened to just Hyakunin Isshu, which translates to "One Hundred Poems by One Hundred Poets."

The difference between Aikoku Hyakunin Isshu and Ogura Hyakunin Isshu is the "patriotic" part.

The Ogura Hyukunin Isshu game is based on a 12th-century anthology of one hundred poems (by one hundred different poets), compiled by Fujiwara no Teika (藤原定家), covering a wide range of subjects and styles. This anthology was intended to be a masterclass in poetry in general.

On the other hand, the Aikoku Hyakunin Isshu consists of one hundred poems (again by one hundred poets) selected specifically to promote nationalism and patriotism in Japan; they were intended to foster a sense of national pride and loyalty to the emperor.

Nintendo Aikoku Hyakunin Isshu (愛國百人一首) card set from December 1942

Apparently, in 1942, the Japanese public was asked to submit candidates for the set of Aikoku Hyakunin Isshu poems, from which a committee of well-known literary scholars, including Nobutsuna Sasaki (佐佐木信綱), selected the final set of one hundred. These were sanctioned by the Japanese government, more specifically, the Information Bureau (情報局), which can be seen as a (war-time) Ministry of Information and Propaganda.

The poems deal with the following topics:

  • Nationalism and Patriotism
  • Loyalty to the Emperor
  • Sacrifice and Duty
  • Military Valor and Honor
  • Unity and Collective Effort
  • Resistance Against Western Influence
  • Historical and Mythological References

It is important to note that these poems were not originally written with propaganda in mind, as they all predate the Japanese period of military expansionist ambition. It is the specific selection and combination of these poems, and the way they were positioned and used, that turned them into a tool for propaganda.

This list of one hundred poems was printed in Japanese newspapers, published in books, and used as the basis for the Aikoku Hyakunin Isshu card game produced (in different forms) by a number of different card manufacturers. Here we see the versions made by Nintendo.