Saturday, April 5, 2014

Another beautiful Nintendo company guide

Last month I showed some pictures of the 2014 edition of the Nintendo company guide. This guide is provided to new and prospective employees. It shows the company's history and basic corporate information, and also gives a flavor of what it is like to work for Nintendo.

Nintendo company guides from 2013 and 2014

Each year, the guide is not only brought up to date, but also completely redesigned, usually around a theme. Over the years, the design has become more and more elaborate. These guides are little pieces of art, that contain behind the scenes material you do not see very often.

Recently, the edition of last year fell into my lap. This 2013 version is once again so nicely made, that I will show quite a bit of it in this post. I am sure you will enjoy this little peak behind the curtain of the wizards from Kyoto.


The somewhat surprising theme of the 2013 guide is vegetables. The front of the booklet is designed to look like the side of a cardboard box that can hold various sorts of produce. There is even a cutout in the shape of a handle.

The four kanji on the front (京都特産) stand for 'Kyoto speciality', referring to Nintendo's output as a regionally grown delicacy. Quite fitting, actually.


The booklet is 64 pages long. It starts with some pictures of vegetables and agricultural landscapes mixed with Nintendo characters and products.

Sunday, March 2, 2014

Nintendo's beautiful company guides

In today's post we will take a look at a Nintendo tradition that is somewhat shielded from the eyes of the general public.

Like most other regular businesses, Nintendo produces a company compendium for internal use, with information on history, strategy, departments and management.

Cover of this year's Nintendo company guide

But unlike most companies - that usually deliver dull affairs not unlike telephone directories dipped in some branding sauce - Nintendo's company guide is eye-poppingly well designed.

Saturday, March 1, 2014

Bassmate Computer in latest Nintendo Dream

This month's edition of the Japanese magazine Nintendo Dream includes an article on the Bassmate Computer.

April 2014 edition of Nintendo Dream

As regular readers of this blog will recall, the Nintendo co-developed and manufactured Bassmate fishing computer was discovered as Nintendo item some time ago by collector Sander Slootweg and introduced to the world through beforemario.com.


The article in Nintendo Dream was written by Florent Gorges, based on our joint research from June last year. The magazine is available on newsstands in Japan now, as well as at online retailers like Amazon Japan.

Friday, February 28, 2014

Nintendo Mini Game Block Puzzle (ブロックパズル, ca 1972)

The Nintendo Mini Game series from the 1970s is one of the favorite parts of my Nintendo collection.

It's a combination of the colorful designs and simple but fun game play that I like a lot. The packaging and overall game design also oozes 1970s style, which is the time period in which I grew up, so nostalgia probably is part of the appeal.

From a collector's point of view, it is also great that there so many different games to collect in this series.

Nintendo Mini Game Block Puzzle (ca 1972)

For many years, I believed that the series consisted of 48 different games in total. Until a few months ago, when a 49th game was discovered.


Just recently, I discovered yet another Mini Game. It is called Block Puzzle (ブロックパズル) and dates from around 1972.


Although the two versions shown here appear to be different games, they are actually completely identical. The only difference is the sides of the blocks that are exposed on the front.