As the name suggests, it's a bowling game for home use. Not a full size bowling alley, obviously, but a miniature version.
The features listed in English on the side of the box promise a "life-like mechanical bowler", "ball return" and a "semi-automatic pin setter". In a minute we will see what that all means.
So much English text on the box is quite uncommon for games for the Japanese market. Together with the Western looking figures on the front it provides an flavour suited very well for how Bowling was perceived in Japan at the time, as an American past-time.
From the mid 1960s bowling became increasingly popular in Japan. It turned into a hype around 1970, when the number of bowling alleys in the country sky-rocketed to around 3,700 (in present days this has dwindled to around 800). The hardwood used for the construction of all these lanes reportedly caused a depletion of forests that would take half a century to restore, noted by US suppliers at the time.
By the way, this bowling boom was followed quickly by a bowling bust. When interest in bowling wained in the early 1970s, Nintendo jumped into the market of under-occupied bowling alleys. In 1973 they produced the Laser Clay Shooting System, designed specifically for repurposing bowling lanes, giving them a new lease of life. But that's a story for a different time. Now back to Home Bowling.
Home Bowling comes in a plain cardboard box with two colour printing on the sides and a full colour printed sheet glued on top. Other Nintendo games from this era (1965-1967) used simliar packaging, like My Car Race and the early versions of the Ultra Machine.
