Meet the Collectors - #13 - Elijah Luttmann

Today I am happy to welcome another collector in our intermittent series of Meet the Collectors!

Let's hand over the mic to Elijah!

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"Hello I’m Elijah Luttmann and I live in Lancaster, Pennsylvania USA. I’m 19 years old and I am currently at college to learn the Chinese language."

"My earliest memories of playing Nintendo are from the early 2010s. I believed it was at my cousins’ house and we played MarioKart Wii. My cousins got me into Nintendo but it wasn’t until around 2017 when I began researching Nintendo’s history and found out how old it was. The first pre-videogame Nintendo item I got was in 2022 and it was the Ultra Machine."

"Pretty much all of my vintage collection comes from eBay but hopefully I can start using Yahoo! Auctions as they have good prices. Sometimes my computer will be full of tabs with item listings that I hope to get."

"Nintendo’s history before games is not well covered and is sometimes overlooked because of how difficult it is to find information on this era. Just hearing the stories of how certain Nintendo toys came to be is fascinating and I love talking about it with those who are interested. As a young child I would actually make my own versions of these products such as the playing cards. I would copy the images by hand."

Elijah's hand-drawn version of a Nintendo promotional item from 1915

"The Paper Model kits are one item I am fond of because I bought them from Nikita Shogov (another collector featured on this site). It's great to see collectors passing off part of  their collection to others." 

"The Color TV Game 6 means a lot to me because it was released around the same time as Shigeru Miyamoto joined Nintendo. Miyamoto is someone I admire a lot for his creativity and passion. When I see these toys I want to be able to tell the stories behind them. For example the Ultra Hand was created by Gunpei Yokoi and it was a toy he made out of scrap parts at Nintendo. Yamauchi saw the potential in Yokoi and it led to him creating some of the most innovative toys and eventually video game innovations."

Nintendo ad in 1960s Playboy magazine

When MB's Twister was first released in the 1960s, Nintendo acquired the rights to localize the game for the Japanese market.

Various box versions of Nintendo Twister

Nintendo targeted the game at families as well as groups of young adults.

As we showed in a previous post on this blog, to connect with the latter group, they sponsored editorial content and placed an ad in Men's Club magazine.

Men's Club magazine November 1967 

I recently discovered another ad that was included in the Japanese magazine Weekly Playboy (週刊プレイボーイ).

As an aside, this Playboy magazine is not affiliated with the internationally renowned publication featuring the rabbit logo (which first appeared in the Japanese market in the mid-1970s), although the content is similar. This publication simply shares the same name—likely not by coincidence.

In the August 8, 1966 edition, we find a full-page ad by Nintendo strategically placed next to that week's centerfold model (referred to, again probably not coincidentally, as a "Playmate").