Despite Nintendo's first innovative steps, the Japanese company that was first to be really successful in the arcade was Taito.
When Taito introduced Space Invaders in the summer of 1978, this became phenomenally successful in Japan and across the world soon thereafter. It did not take long for Nintendo (and all other arcade game manufacturers, for that mater) to follow with their own interpretations of the 'shooting aliens' theme.
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Nintendo Space Launcher leaflet (1979) |
Nintendo's first response to Space Invaders was Space Fever, followed by Color Space Fever and SF-Hisplitter (all from 1979).