The stroller was called Mamaberica (ママベリカ). Japanese people are fond of contracting words, like 'persacon' for 'personal computer' or 'pokemon' for 'pocket monster'. Mamaberica apparently is a contraction of 'mama baby car'.
The Mamaberica retailed for a very competitive price of ¥8,900.
Made from aluminium, it was lightweight. When folded, it could easily be handled on apartment-building stairs.
These days, foldable strollers are very common. But in the 1970s, this was the pinacle of modern parenthood.
According to the few pictures available for this item, it came in three bright colors: red, yellow or blue.
The colors of the wheels, handles and seat all match.
Folding and unfolding required three simple actions.
|Nintendo Mamaberica instructions|
The Mamaberica design was patented as 'Collapsible Carrier', and credited to Nintendo engineers Akira Sugino and Takao Ota.
|Nintendo Mamaberia US patent (3,836,164)|
According to Florent Gorges' History of Nintendo, the Mamaberica was not a big success.
The mechanism did not work flawless, and was prone to 'finger pinching' and accidental folding. Not the best attributes for creating loyal customers.
|Label on the seat of the Mamaberica|
Because of this less than steller result, Nintendo would quickly leave the baby stroller market, only to return many years later, in a format they control much better: the virtual world.
|Nintendo's baby stroller attempt #2 - Mario Kart Wii|