From around 1977 onwards, Nintendo would specialize more and more in video games. But in the first half of the 1970s, their strategy still was about branching out in many areas of the game and toy business, and to seek revenue and profitability from a broad product portfolio.
This portfolio included the
light beam toys, action toys (like
Lefty RX,
Mach Rider and
Shot Racer), board games and the series of
Mini Games, to name a few.
One of the areas which Nintendo also tried was handy craft. After a first attempt in the 60s (with the
Picture Cutter), a more elaborate product line was introduced in 1974, in the form of a series of paper craft models.
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Nintendo Paper Model (1974) |
At first glance, this may appear a surprising market for Nintendo, but with in-house printing presses available for mass cardboard printing (an inheritance from Nintendo's playing cards roots), producing paper model kits was actually not that farfetched.
The series was called
Paper Model. The katakana name (ペーパーモデル) was written in a very 'papery' font.